Sabeen FatimaCreative Lead
Selected work / 2026
Portfolio
Brand Identity·Visual Systems·Creative Direction
I shape brands, build visual systems
and lead creative teams.
Islamabad — Working worldwide
Sabeen_Portfolio.psd @ 66.7% (Cover, RGB/8)
Cover2560 × 1600 px
About2560 × auto px
01The person behind the work
01 / 06
Click any object on the desk to open its story
Company Profiles2560 × 1536 px
Company Profiles
Three profiles designed for clients in the UAE, each built to earn trust within the first few pages.
Click a profile to read it
Social Media2560 × auto px
Live on the feed
Scroll-stopping Social Media
Carousels and posts for brands in real estate, fragrance, tech, fitness and lifestyle, in English and Arabic, built to stop the thumb, earn the save and start the conversation.
Brand feeds
Hover a carousel to fan it out, click to swipe through it · Next: the game studio corner ↓
Guava Slice Games2560 × 2300 px
▶ Player 1 · Brand World
Guava Slice Games
A complete identity for a mobile game studio, from the logo and mascot to social, LinkedIn, the website, events and merch.
Level 01 The studio
A game studio ready to look as bold as its games
Guava Slice Games is a game developer and publisher based in Islamabad. The team builds games for mobile, web and TV, and helps other studios grow through user acquisition and monetisation.
The brief
The old wordmark felt soft and generic. The studio needed an identity bold enough for app stores, events and LinkedIn alike, and a character people would remember.
What I led
- Logo & identity
- Mascot: Guavi
- Social content system
- LinkedIn & website covers
- Events
- Merch & packaging
Level 02 Identity
A logo cut from the name
From pencil sketch to a measured mark: three heavy letters on a five-unit grid, cut by blades at one fixed angle.
How the logo was built
01Sketch- 02Construction grid
- 03Proportions
- 04Clear space
Logo system
Colour
Level 03 The mascot
Meet Guavi
The studio's chief fun officer, and the face of every story Guava Slice Games tells. Every outfit tells a different story.
- 01Why we made him
Game-business topics like monetisation and user acquisition can feel dry. Guavi gives the studio a face, so tips, hiring posts and greetings feel friendly and are recognisable in a second.
- 02How he was formed
He grows straight out of the name: a ripe guava body, a leaf crown and big curious eyes. The purple striped shirt ties him to the brand, and the soft 3D finish matches the games the studio ships.
- 03The idea behind him
Guavi is a guide, not a logo. He changes outfits to play a role in each story, from the boss to the mentor, while his face and stripes never change.
One character, many roles
Level 04 Carousels
Lessons that keep the thumb swiping
Six educational carousels for game founders: market stats, web shops, dev mistakes, competition, paywalls and player psychology. Pick a deck to swipe through it.
9:41
Posts
guavaslice_gamesIslamabad, Pakistan•••1/5
guavaslice_games
Level 05 Instagram
Built for the grid
A dark, neon profile where carousels, reels and single posts sit together as one feed, laid out in a planned grid with matching highlight covers. Scroll the phone to browse.
Highlight covers
9:41
guavaslice_games•••
186posts2,587followers21following
Guava Slice GamesGame publisherMobile game studio & publisher
100M+ downloads • 100+ Titles
Built in Islamabad, played in 150+ Countries
Indie devs,… more🔗 guavaslicegames.com and 3 more
FollowMessage
Reel covers
Guavi leads the reels. Open one to browse them all.
Level 06 LinkedIn
Thought leadership, in Guavi's voice
Article covers and bold statement posts for the studio's LinkedIn page, written for founders and game developers. Scroll the page or pick a post.
inSearchHomeMy NetworkJobsMessagingNotifications
Guava Slice Games
Mobile Game Development & Publishing Studio | 100M+Downloads · 100+Titles | Helping indie developers scale globally.
Mobile Gaming Apps · Islamabad · 4K followers · 11-50 employees
+ Follow➤ Message•••
HomeAboutPostsJobsPeople
Level 07 Website
Blog covers that own the click
A dark, high-energy cover system for the studio blog. Click any cover to read the full article, just as it appears on the site.
Level 08 Events
Showing up in real life
The identity, built out for the event floor: a step-and-repeat backdrop, two roll-ups and a crew in GSG tees with volunteer passes. Hover over any piece to lift it, click to see the artwork.
Level 09 Merch & packaging
Power-ups for players
Merch that looks like loot: bold slogans, pixel details and the slice, built for a Gen-Z gaming crowd.
Hover a piece to lift it, click to open
Press ▶ for the next level
Brand identity · Mascot · Instagram · LinkedIn · Blog · Events · MerchCreative direction & design by Sabeen FatimaCreative Head, Guava Slice Games
Pick a level on the map, or press ▶ · Next: occasions ↓
Occasions2560 × 1945 px
Occasions
Seasonal posts for eleven brands: one occasion, told in each brand's own voice.
Pick an occasion, then click a post · Next: let's work together ↓
Let's Work Together2560 × auto px
Open to freelance projects & full-time roles
Have a brand that deserves to be remembered?
I help ambitious brands look as good as they are: clear identities, content systems that keep a feed consistent, and creative direction that moves a team. Based in Islamabad, working with brands in the UAE, Europe and worldwide, in English and Arabic.
01
What I can do for you
Brand identity
Logos, colour, type and guidelines that make a brand instantly recognisable.
- Logo & visual identity
- Brand guidelines
- Mascots & characters
Social content systems
Carousels, posts and templates that keep every channel on brand and growing.
- Carousels & posts
- Content templates
- Occasion campaigns
Company profiles & print
Profiles, catalogues and stationery that earn trust before the first meeting.
- Company profiles
- Catalogues & brochures
- Stationery & events
Campaigns & launches
Launch visuals, ads and landing graphics built around one clear idea.
- Launch campaigns
- Ad creative
- Web & blog covers
Creative direction
Briefs, art direction and workflows that help a team deliver consistently.
- Art direction
- Team leadership
- AI-assisted production
02
How we'll work
- 01
Discover
A short call to understand your brand, audience and goals.
- 02
Direction
A clear creative direction for you to react to before any polishing.
- 03
Design
The full system, refined together in focused rounds of feedback.
- 04
Deliver
Organised, ready-to-use files and guidelines your team can run with.
Ways to work togetherOne-off projectMonthly content retainerCreative lead on contractFull-time role
Let's talk about your project or team.
Hiring for a role, or need a brand built? Copy my email or reach out on LinkedIn, and I'll get back to you within a day or two.
© 2026 Sabeen Fatima · End of document · thank you for scrolling ✦
